Mercer Farming News
Packington Poultry Soup in the supermarkets
We are really proud to announce that Packington Poultry is now on the supermarket shelves.
It is being sold under the ‘Look what we found!` brand who’s focus is ‘All Natural’ that ‘Needs No Fridge’.
An excerpt from their website...
“We love the old fashioned foods that used to be daily staples and have become rare treats. Hearty, comfort foods whose ingredients take time to source, assemble and prepare and are chosen for taste, not because they can be flash fried in seconds.
We love the delightfully moist, melt in the mouth effect of gently cooking dishes like belly pork, mutton and rabbit in a stock based sauce, enhanced with natural ingredients like ale, honey, fruits and root vegetables.
We Believe...
That it is crucial to both the countryside and the rural economy that those who spend their life growing or rearing great food should be able to make a fair living. We believe that busy people should not have to rely on take-aways and tins and we hope that we will become a conduit for a rural revolution and a catalyst for the emergence of a new "micro is mighty" food phenomenon, which supports traditional food producers and provides consumers with exceptionally good food.
Look What We Found focus on relationships and responsibility. We have sought out and got to know specialist small-scale farmers and producers who share our values. We take responsibility for knowing how they grow their crops, or rear and take care of their animals and we are pleased to support, listen to and work with the food heroes who meet the very exacting standards set by our Director of Procurement.”
To find your nearest stockist please contact Sonya or George on 01283 711547.
Mercer Farming win Farmers Weekly Award! Diversification Farmer of the Year
Farmers Weekly Interactive - Winners Article
Spend five minutes with Roger Mercer and his sons Alec and Robert and it's easy to see what makes them diversification award-winners.
A fourth generation arable and pig farmer, Roger Mercer has developed the farm into a profitable business which is sure to secure the farm's future for generations to come. The 1619ha (4000 acre) farm in Staffordshire has been transformed from a commodity pig unit to one that produces high-welfare, free-range premium pigs and chickens. Livestock are sold to butchers across the country through Medium Rare, the meat marketing and distribution company set up by Alec and his friend George Finch.
Through Medium Rare the Mercers have complete control of the entire supply chain, allowing them to obtain a premium on their produce and manage rising commodity costs at a time when other pig producers have been driven from the industry because of poor returns.
With the help of an ERRD grant, Roger has developed several redundant farm buildings into 16,000sq ft of office space and 150,000 sq ft of storage space.
The farm's traditional arable enterprise also remains an important side of the business. The Mercers are part of a joint venture to farm 2630ha (6500 acres), which includes 2023ha (5000 acres) of wheat. A substantial amount of that land is managed as part of higher level environmental stewardship, under which the Mercers have replanted species-rich grasslands and re-flooded meadows.
While each of the Mercer's individual enterprises are all impressive, it is perhaps the way they are all managed together as a family which is most commendable.
Working on the basis that each of the businesses has to be able to support itself separately, if it does not make a profit, it is not worth continuing with. "Family structure is very important," Roger says. "I want the business to move towards the children's direction so we are all involved in making decisions. It means my role has changed, but it's still exciting."
Author: Caroline Stocks
Click to view the article
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